Food From


We invest in successful entrepreneurs driving innovation throughout the food system

Amsterdam | New York | San Francisco

Who we are

Unovis Asset Management is the global leader in the alternative protein sector. Our investment firm partners with entrepreneurs developing innovative plant-based and cultivated replacements to animal products, including meat, seafood, dairy, and eggs. Through our inaugural and world-renowned fund, New Crop Capital Trust, and now The Alternative Protein Fund, our goal is to transform the global food system by investing in solutions that facilitate sustained behavioural change and eliminate the consumption of animal protein products.

Our Strategy

We provide seed to growth funding to entrepreneurs developing plant, fungi, fermented, and cultivated replacements to animal products. We support our founders by sharing our culinary knowledge, understanding of consumer habits, experience in food manufacturing, and global network to catalyze investments and build lasting companies.

Our Food PACT

We measure the potential success of our investments against four key tenets, which we call our ‘Food PACT’:

Meet the Innovators

Our Portfolio